Auto Kubíček

The goal was to preserve the recognizability of the brand while creating a more contemporary and professional identity that meets today’s communication standards. The result is a sensitive facelift of the original symbol, complemented by new typography with more balanced proportions, which gives the brand a more modern and confident character.

The existing symbol has gone through an evolution that preserves its original meaning, a stylized shape of a car, while simplifying it for better legibility and wider use across digital and print media. The new typographic solution forms a compact whole with the logotype and supports the overall visual consistency of the brand.

The visual system is built on the motif of dots, which symbolize navigation, destinations and the journey itself. They represent waypoints that guide customers from the first contact all the way to taking delivery of a new car. This principle carries dynamically into the individual applications of the identity and creates a flexible graphic language that gives the communication movement, rhythm and easy recognizability.