Film Industry Union

Clapperboard, pixels and action! The visual identity for the Film Industry Union (Unie filmového průmyslu) combines the organization’s professional presence with elements of the film environment. It draws on the film clapperboard and digital pixels, which refer to audiovisual production, collaboration and current technologies. The result is a modern identity with a clean corporate look and a touch of cinematic creativity.

The clapperboard is the key element of the entire system. It is reflected in the logotype as well as in the brand’s graphic language. Dynamic diagonal shapes organize the layouts and give the brand an unmistakable composition. Together with modular patterns, they symbolize the connection between the individual professions of the film industry.

A unified typographic and color system works in both digital and print. We tested the flexibility of the identity on presentation templates, photo walls, office stationery and promotional materials. Together they form a consistent communication that is recognizable not only to film producers.